Mind on Fire
Content strategy and marketing.
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— Content Marketing Work Samples —
CLIENT: Gable.ai
TOPIC: Data contracts
- Data Quality: Why Big Data Needs to Be Its Best Self (link/pdf)- Data Governance: What Is It and What Are the Best Practices? (link/pdf)- Data Modeling 101: General Foundations to Specific Frustrations (link/pdf)- Data Consumers: How to Make a Meal Of Your Data (link/pdf)
CLIENT: Shipyard
TOPIC: Data orchestration
- Data lineage: Why knowing the past is key for unlocking the future (link/pdf)- Data wrangling: What, How, and Why Shipyard's Your Huckleberry (link/pdf)- Change data capture: CDC from the IT manager's POV (link/pdf)- Analytics engineering: critical connector or a bridge to nowhere? (link/pdf)
CLIENT: Cresta.ai
TOPIC: Generative AI for Contact Centers
- How to clone your best agents (ethically) (link/pdf)- How Cresta understands conversations (link/pdf)
CLIENT: Jasper.ai
TOPIC: AI Brand Marketing
- AI for Content Briefs: Perfect Partner Or Hard Pass? (link/pdf)- 12 Tools for Writing a Book Online, Faster (link)/pdf)
CLIENT: Prolific
TOPIC: Academic-grade First-party Research
- What is convenience sampling and when should I use it? (link/pdf)- MTurk vs. Qualtrics vs. Prolific: Whose survey participants are best? (link/pdf)- How to recruit high-quality survey participants? (link/pdf)
— Resume —
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Content Strategist and Writer
Freelance | June 2022 — Present
Work for my current clientele involves content research, strategy, writing, and optimization for multiple long-form articles each month
I currently function as a fractional creative director for two of these clients and provide creative support for both on and off-site digital content
Content Marketing Manager
Animalz | Apr 2021 - Jun 2022
Researched, wrote, and optimized monthly long-form content (~1,500 words) for multiple B2B SaaS clients
Primary content focus included telecommunications, customer experience, artificial intelligence (AI), and academic-grade, online research
Contributed to content strategy development, article ideation, keyword research/SEO, and new hire onboarding
Directly managed customer relationships
Contributed to ongoing content performance analysis, report generation, and client-facing presentations
Senior Content Strategist
Three Deep Marketing | Sep 2019 - Feb 2021
Developed and executed content strategies (multichannel, as opposed to multiverse)
Wrote, edited, and optimized keyword-focused content, including blog articles, marketing automation campaigns, and web copy
Primary content focus included national big-box home improvement brands, a global financial regulatory consultancy, and a classic American footwear brand
Produced, edited, and voiced video content for clients and new business needs using Adobe Premier, Lumen5, and Vyond
Creative Director
Red Circle Agency | Mar 2018 - May 2019
Worked directly with the owner/executive creative director to come up with and execute big, beautiful, scary ideas
Worked directly with the account team to tame big, beautiful, scary ideas (just enough) to win new business
Ran point on brand development initiatives
Wrote and co-creative directed monthly promotional newsletter content, web copy, video and radio spots
Led the creative portion of new business pitches
Produced (and often lent voice to) radio content
Associate Creative Director
Collegis Education | Feb 2015 - Mar 2018
Managed internal writing team (copy and content writers)
Co-led brand strategy and creative portions of new business pitches
Oversaw brand and content strategy development
Helped to champion data-driven strategy development and continual content improvement
Wrote promotional television, radio, and web copy
Led content editorial/ideation sessions and contributed to developing and pitching content strategy to clients
Associate Creative Director
space150 | Jan 2012 - Feb 2015
Destroyed convention (thereby potentially creating demand)
Managed junior creatives
Served as creative lead for 3+ years on an industry-leading luxury countertop brand
Wrote and ideated on major national brands including Coca Cola, 3M, OptumHealth, and Indian Motorcycles
Contributed to new business pitches and client-specific brand/campaign strategies
Lead philanthropic brand development project for Second Harvest Heartland, a forward-thinking non-profit focused on ending food insecurity in Minnesota